Vertex ICO - the world's first otc token market
The world’s first OTC token market.
The company had poor brand recognition, as well as no active audience and potential users due to the project’s early stage of development. There was also a lack of additional investments, which made the already existing problems seem harder to solve.
$3 mln
raised during the ICO
400k
potential investors reached on niche social networks
Challenges
Strategy
Non-standard decisions
Growth hacking
Buzz campaign
Animated video production
The Solution
Our team implemented a buzz marketing strategy on all of the company's social media platforms to boost the organic flow of users and investors. We also created a 30-second promotional video with all the main facts and figures about Vertex.
The Main Result
$3 mln
raised during the ICO
400k
potential investors reached on niche social networks
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